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John Hood Selling the Dream. Why Advertising Is Good Business


Книга "Selling the Dream. Why Advertising Is Good Business".

3039 RUR

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William A. Sherden, Sherden The Fortune Sellers. Big Business of Buying and Selling Predictions


Книга "The Fortune Sellers. The Big Business of Buying and Selling Predictions".

2877 RUR

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Joe Kirday The 21 Irrefutable Rules for Selling in the 21st Century. And why your business survival depends on it


Книга "The 21 Irrefutable Rules for Selling in the 21st Century. And why your business survival depends on it".

1764 RUR

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Louise Voigt Business to - Buying Behavior


Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Christian-Albrechts-University of Kiel, language: English, abstract: Selling and buying behavior in business to business markets has rapidly changed over the past decades as markets become more competitive, technology evolves fast and customer expectations have changed. Thus, the focus changed from the buyer or seller to being the sole individual responsible for handling business relationships. Nowadays, everybody in a company who can provide an input to the process is actively involved as the boundaries of different horizontal and vertical levels are fading which used to determine the scope of responsibility in the past. Therefore, the general terms of 'Buying Center' and 'Selling Center' have become important as they define the people being involved in a purchase. The aim of this dissertation is to provide an overview of the significant determinants of a buying and a selling center, the roles the individuals play in a purchase and the influences on buying and selling behavior on different levels. Additionally, the buying and selling process and the collaboration of the respective centers in the process are being considered. The first chapter focuses on the major changes of selling and buying in the past decades. Chapter three provides the general definitions of B2B markets, the goods being purchased and th...

2889 RUR

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Anthony Alessandra, Jim Cathcart The Business of Selling. How to Be Your Own Sales Manager


Книга "The Business of Selling. How to Be Your Own Sales Manager".

1002 RUR

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Robert Klueger F. Buying and Selling a Business. A Step-by-Step Guide


A twenty-first-century update to the modern business classic . . . For more than fifteen years, this handy guide has provided entrepreneurs and small business owners with a simple, step-by-step plan for buying or selling a business-without their own special team of lawyers and accountants. Written by leading business attorney Robert Klueger, this up-to-date guide now includes everything you need to know about recent tax law changes, as well as an entirely new chapter on limited liability companies. It answers all your critical questions, covering everything from the valuation of a business through the negotiation stages to closing the deal. Packed with the kind of real-world guidance you can only get from a professional, Buying & Selling a Business, Second Edition shows you how to: * Choose a business that's right for you * Evaluate the business, determine why the seller is selling, analyze the seller's operations, and analyze balance sheets, income statements, and cash flow * Negotiate effectively-including negotiating for price, timing, stock and asset agreements, noncompetitive agreements, and more * Buy a franchise-key considerations that make a franchise different * Ensure a hassle-free closing with no surprises

2136.15 RUR

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Ph.D. G. A. Mohr The Scientific MBA. 5th Edition


The Scientific MBA covers fourteen subjects, including advanced economics, psychology, numerical methods, and optimization techniques that are not found in traditional MBA courses. G. A. Mohr, Ph.D., one of the world’s finest business minds and the author of more than twenty books, takes a logical approach to business and commerce in this textbook, which is a stark contrast to some other academic books. Drawing on the lectures and lessons of an acclaimed course he taught at the International Arts & Sciences College in Melbourne, Australia, Mohr explains how to:• formulate and apply the basic elements of business policy;• navigate insolvency, liquidations, and reorganizations; and• make investment and financial decisions.He also highlights how to analyze statistics, evaluate projects, recruit and select employees, create detailed marketing plans, manage databases and files, and much more.Whether you want to start your own business, climb up the corporate ladder or bolster business operations to reward employees and shareholders, you’ll get a full toolkit to accomplish your goals in this textbook.

2189 RUR

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Sue Rusch SELLING IT SOFTLY. Create your own story of direct selling success.


Are you looking for a truly inspired way to talk about what you sell? Selling It Softly is your guidebook for direct selling success. Drawing on years of working with successful direct sales leaders, author Sue Rusch offers a compelling look at the business of selling. You will discover how to develop your own soft-selling style that delivers hard business results. You will rethink the way you look at your products and services. You'll discover the true value of what you sell, and explore ways to help customers and team members improve their lives. If you've been thinking that it's time to bring a new approach to your business of selling, it's time to start Selling It Softly.Selling it Softly invites you to take an unforgettable look at the emotional side of selling. In a time when information is everywhere, you will discover it is inspiration that creates the missing link between your products and your customers. This book will equip you with easy-to-apply approaches to make an immediate difference in all that you do.With heartwarming stories from her direct selling career and her life’s journey, Sue offers a fresh approach to sharing the life-enhancing benefits of the products you sell.

1327 RUR

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Robert F. Klueger Buying & Selling a Business. A Step-By-Step Guide


Книга "Buying & Selling a Business. A Step-By-Step Guide".

2214 RUR

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Tim McDaniel Valuing and Selling Your Business. A Quick Guide to Cashing In


Книга "Valuing and Selling Your Business. A Quick Guide to Cashing In".

3339 RUR

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E. M. Berens The Goat Farming Business - With Information on Starting a and Selling Milk


This classic illustrated manual provides a comprehensive guide to the practice of goat farming, including information on starting a business from your livestock and selling milk. It features a variety of information that is still of interest to the goat farmer, animal husbandry enthusiast, or livestock historian today. Contents include: Goat Farming - Starting in Business - Selling Milk - Sale of Stock - Goats As A Business. We are republishing this rare and early work in a high quality, modern and affordable edition. It comes complete with a new introduction and features reproductions of the original photographs and diagrams.

1039 RUR

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Jamie Shanks Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer


A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing «random acts of social,» unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

1981.58 RUR

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John Davies Selling Your Business For Dummies


A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials –including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.

1980.92 RUR

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Ron Thatcher Selling Personal Training. How to Make the Most of Your Training Business


Selling Personal Training is an income producing system that was created to help personal training professionals in the health club industry improve their ability to recruit and enroll new clients.

1352 RUR

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Jay Conrad Levinson, James Dillehay, Marcella Vonn Harting Guerrilla Marketing for Direct Selling. The Proven System to Grow Your Business 2X, 4X, 10X or More


Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth.+ See immediate results – higher conversions, larger transactions, more returning customers.+ Close 2x, 4x or more sales without selling.+ Discover overlooked audiences others ignore.+ Learn the personal touch customers will love you for.+ Master the art of getting customers coming to you.+ Thrive with 100 Guerrilla ways to grow your team.+ Identify your prospect’s core needs so you become an asset they can’t do without.+ Build confidence – the number one reason people buy.Revised and updated edition of Guerrilla Multilevel Marketing (2008)

2852 RUR

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Thomas Menthe Effectiveness of Value-Selling Training Programs


Master's Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Buckinghamshire New University, language: English, abstract: Many companies in Business-to-Business (B2B) environment consider value-based selling (VBS) to be a selling approach that can move the conversation with their customers from price to value. Thus, firms today invest in training their sales force to improve how the value of their product or service is quantifiable and communicated to customers effectively.While the implementation of Value-Selling Training Programs (VSTP) is regarded as an important step in educating sales people, little is known about the effectiveness of the programs in regard to measurable financial results for the company and the effects generated for the various parts of the organization.However, the effectiveness of VBS has not yet been measured (e.g. financial outcomes) extensively and the effectiveness of such programs must be questioned if there is no Return on Investment (ROI) for the organization.Based on semi-structured one-on-one interviews with key decision makers of these companies, financial outcomes were identified, e.g. increase in margins or ROI (%) of such programs and portrayed the various effects of these VSTP i.e. behavioural, awareness and marketing-related benefits, which were caused by the training. The most outstanding finding was that company managers, who focused on measuring the outcome ...

5739 RUR

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Christiane Mohr Selling the Business Location. Place Marketing in Context of Rhine-Main Region


In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered.The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as Germany's most cosmopolitan region, in particular. For an international context, Hong Kong and Los Angeles are used as exemplary competitors. For Los Angeles is one of the United States most powerful cities and Hong Kong represents the gateway to China. However, the focus of the investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. After the creation of a theoretical framework, in which the author examines place marketing from the perspective of the marketer, and that of the business customer, the author puts the whole set into practice with help of the Rhine Main Region, Los Angeles and Hong Kong. In the final conclusion, she assesses the place marketing activities of the aforementioned competitors, and tries to rank them according to their current performance.

6727 RUR

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Kim Klein Selling Social Change (Without Out). Earned Income Strategies for Nonprofits


In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.

3008.04 RUR

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Nick Romer Make Millions Selling on QVC. Insider Secrets to Launching Your Product Television and Transforming Business (and Life) Forever


Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it’s an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge in this competitive business and allow you to exceed your professional expectations and enjoy the success you deserve.

1977.62 RUR

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Hot selling small equipment business with stepper motor

Christiane Mohr Marketing of Regions


Diploma Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Johannes Gutenberg University Mainz, language: English, abstract: In the past decade place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered.The aim of the present thesis is to evaluate current literature in order to understand the importance of place marketing in general and marketing of the Rhine Main Region, as Germany´s most cosmopolitan region, in particular. For an international context Hong Kong and Los Angeles are used as exemplary competitors. Los Angeles being one of the United States most powerful cities and Hong Kong representing the gateway to China. However, the focus of my investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. Through examination of the aforementioned business locations I find out that there are huge differences in the approach and execution. After the creation of a theoretical framework, in which I examine place marketing from the perspective of the mark...

5677 RUR

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Claire Chevrillon, Jane K. Stott Code Name Christiane Clouet


Книга "Code Name Christiane Clouet".

1627 RUR

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Earl D. Robertson, Steven C. Tulman Essential Sales - The 10 Steps to Success


ESSENTIAL SALES - The 10 Steps to Sales SuccessTeaches the reader about contemporary sales process and the importance of Partnership Selling. Each of the 10 stages of the Business-to-Business (B2B) sales process drill down to the essential competencies the sales person must master to advance their client to the subsequent stage of the process. Social media tools also described to guide today's sales professional towards the use of these tools in their business development efforts.Using a unique interactive method (Pop Quizzes) and LESSONS FROM THE ROAD, this book is highly engaging and will be immediately relatable to those currently selling and those that aspire to add these essential skills to their capabilities.

1614 RUR

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Consumer Dummies Selling All-in-One For


Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One For Dummies features everything you need to know to improve your results. This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars; the latest tips and advice to build an appealing image; proven questioning methods that close sales; updated advice on keeping clients' business and building their loyalty; and how to adapt presentations and techniques. Proven methods and techniques that will lead to bigger sales and more loyal customers Advice on separating yourself from the pack Plus four chapters on selling in specialized areas from biotechnology to real estate Selling All-In-One For Dummies is the authoritative guide to navigating the ever-changing and growing sales arena.

1980.92 RUR

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Frank Fabozzi J. Short Selling. Strategies, Risks, and Rewards


The latest theoretical and empirical evidence on short selling in the United States and throughout the world To get the most success out of what the finance community regards as a risky business, short sellers need high-level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for bigger profits. Frank Fabozzi collects a group of market experts who share their knowledge on everything from the basics to the complex in the world of short sales, including mechanics of short selling, the empirical evidence on short-selling, the implications or restrictions on short selling for investment strategies, short-selling strategies pursued by institutional investors, and identifying short-selling candidates. Frank J. Fabozzi, PhD, CFA (New Hope, PA), is the Frederick Frank Adjunct Professor of Finance at Yale University's School of Management and Editor of the Journal of Portfolio Management. He is the author or editor of over 100 books on finance and investing.

6266.52 RUR

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